Sabine Patricia Haas

Her career began in advertising with renowned networks such as Publicis and Grey, followed by roles at IBM and TE Connectivity, where she built her foundation in digital strategy and international brand marketing within complex B2B environments.

She later moved into the distribution sector, holding senior strategic marketing positions at global distributors including DigiKey and RS Components.

She specializes in aligning manufacturers and distribution partners, developing go-to-market strategies, optimizing cross-channel collaboration, and driving scalable growth. Her approach blends data-driven execution with strong cross-cultural and organizational insight.

Beyond her professional career, she actively mentors emerging talent and women in leadership and co-hosts the Imperial alumni chapter in Frankfurt.

In August 2025, she began her entrepreneurial journey and now also serves on the Advisory Boards of Roth Finanz and Roth Versicherungen, providing strategic guidance and expertise to support the companies’ long-term growth.